How To Market With AI

Being smart in business means knowing what’s just around the corner. It means thinking ahead and
preparing for inevitable changes that will impact the way business is conducted. This is what allows a
business to be resilient and to thrive in a changing environment. Digital marketing is no different.
In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual
simulation. This means imagining future possibilities and then preparing for them.
Let’s say that you have a big business that is doing well in a specific niche. Maybe you have a company
that sells a whey protein shake. The mistake that some big businesses make is to assume that they’re
too big to fail and to coast along as they are.
But what would happen if another company came along and released a better protein shake for a
fraction of the price? What if a new source of protein were to be discovered? What if a study revealed
that whey protein was bad for us? Any of these things could happen, and could completely shake up
even the most established business.

Transform Your Marketing with AI

Discover how Artificial Intelligence is reshaping the marketing landscape by delivering smarter, faster, and more efficient solutions. AI empowers businesses to analyze vast data, personalize customer experiences, and optimize marketing campaigns seamlessly.