(24/07/24)
Cathay Pacific’s fourth ‘1 Ticket, 1 Tree’
initiative will this year take place from 25 to 31 July.
The Hong Kong-based airline has committed to
planting one mangrove tree in Southeast Asia for every flight
ticket purchased from Cambodia, Indonesia, Malaysia, Philippines,
Singapore, Thailand and Vietnam during that period.
The airline will take into account tickets
purchased on Cathay’s website and mobile app, as well as those
booked by corporate clients through Cathay’s agents.
Cathay Pacific A350 and B747F at HKG. Picture by Steven Howard of TravelNewsAsia.com
“Given the vital role of mangrove forests in
supporting local communities and protecting their livelihoods,
doing our part to ensure they grow and thrive deeply resonates
with us,” said Dominic Perret, Cathay Regional General Manager for
Southeast Asia.
This year, Cathay is broadening the scheme to
include cargo shipments across the region, introducing ‘1 Tonne, 1
Tree’, where it pledges to plant a mangrove tree for every tonne
of cargo booked by Cathay Cargo’s agents and shippers in Southeast
Asia from 25 to 31 July 2024.
Since its launch in 2021, the annual ‘1 Ticket, 1
Tree’ initiative has resulted in the planting of 30,000 mangrove
trees.
“We are very excited to have our cargo agents
and shippers join us in our tree-planting efforts this year,” said Ashish Kapur, Cathay Regional Head of Cargo for Southeast Asia.
“Our
goal is to increase awareness of the crucial role our mangrove
forests play in our ecosystem, and to make it easy for anyone to
participate and make a meaningful impact on our local communities
in the region. We have been speaking to our cargo partners on the
ground and the response from them has been overwhelmingly
positive.”
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